Simple pricing. No surprises.
Everything included. No feature gates, no add-ons.
Solo
Everything you need as an independent agent.
- Full AI assistant
- CRM
- Voice AI 24/7
- SMS & MMS
- SOI management
- Event management
- DISC profiling
- Dashboard
- Daily priorities
Team
5–15 seats · Save 15%
Everything in Solo, plus team collaboration.
- Team management
- Shared pipeline
- Team dashboard
Team+
16+ seats · Let's build a plan that fits
Everything in Team, plus white-glove support.
- Priority support
- Custom onboarding
- Dedicated account manager
Founding member rates for the first 50 agents.
A simpler relationship back office.
| Tool | Typical Cost | With Dale |
|---|---|---|
| CRM | $300–1,000/mo | Included |
| Dialer / phone system | $50–150/mo | Included |
| Virtual assistant | $800–2,500/mo | Relationship admin support |
| Lead gen platform | $295–1,300/mo | Focus on your existing relationships |
| Transaction management | $50–100/mo | Coming soon |
| Total | $1,495–5,050/mo | $649/mo |
Illustrative monthly estimates for the tools listed. Actual costs vary. Dale supplements an ISA; it does not replace one.
Dale pays for itself if it saves one relationship you'd otherwise lose to silence. Breakeven is less than one extra closing a year.
Frequently asked questions
Not for the beta. Billing starts when we open the full product at launch.
No. Dale preps you, captures what was said, and tracks your promises. When it dials for you, it drops off the moment your client answers. The only exception is after-hours answering, which you switch on yourself.
An iPhone with the Dale app. Voice, text, and email capture work right away. To capture iMessage threads, you’ll also need a Mac that stays on. Android support is coming.
Dale AI is launching to founding members in Q4 2026. Founding members get early access, launch pricing, and direct input on the product roadmap.
Founding members get a deep discount in their first year after launch and a lifetime discount after that, as long as service is continuous.
Yes. Dale replaces your CRM and does the moving for you. If you’d rather keep your current CRM for now, optional integrations let Dale work alongside it.
Use the Dale iOS app to call Dale to update your CRM, get a briefing before a meeting, schedule follow-ups, or manage your day. Everything you'd type into software, you can just say. If you enable after-hours answering, Dale identifies itself as your AI assistant and takes messages. You always own the relationship.
If you can make a phone call, you can use Dale. There's no software to learn, no dashboard to master, no workflows to configure. Dale works through your phone — the device you already use all day. A web dashboard exists if you want it, but it's completely optional.
Dale AI uses encryption and tenant isolation to protect your data. See our Privacy Policy and AI Policy for details about data handling.
No contracts, no commitments. Cancel anytime. We believe Dale should earn your business every month.
Ready to never miss a follow-up again?
50 founding spots. Apply for yours.
Launching Q4 2026. Founding member rates for the first 50 agents.