Be more human, with more people, more often.

Most AI assistants help you manage your work. Dale helps you manage your relationships.

No credit card. Founding member pricing.

Nothing reaches a client without your yes. When Dale dials for you, it drops off the moment they pick up.

The relationship gap is real.

88%
of buyers say they'd use their agent again
Source: NAR
25%
actually use the same agent again
Source: Rezora
71%
of business for agents with 16+ years of experience is repeat/referral
Source: NAR

The gap isn't talent — it's consistency. Dale closes it.

Dale works even when you don't ask.

Like a great assistant sitting in on every meeting, call, and correspondence, Dale picks up on the details you'd normally have to write down. Dale helps you see who needs your attention next.

01

Dale is always taking notes, so you don't have to.

Sarah mentions on a call that her baby is due in March. You don't have to write it down. Dale caught it, logged it, and will surface it before your next conversation with her. Every call, text, and email is automatically captured so the details that matter never slip through the cracks.

02

Dale calls you first.

A morning briefing call. A nudge when a follow-up is slipping. Dale reaches out with who to call today and why now, so your most important relationships stay close.

03

Promises

Every promise you make, and every one made to you, tracked until it's kept. Dale brings open commitments back into view before they slip away.

04

Every channel. One brain.

Phone calls, texts, emails, even notes from an in-person meeting. Dale connects the dots across all of them, building a complete picture of every relationship. Nothing lives in a silo. Nothing gets lost between channels.

Your relationship back office for $649/month.

Without Dale

CRM$300–1,000/mo
Dialer / phone system$50–150/mo
Virtual assistant$800–2,500/mo
Lead gen platform$295–1,300/mo
Transaction management$50–100/mo
$1,495–5,050/mo

With Dale

★
Voice-first CRM — just talk
Call prep & context briefs
Auto note-taking from calls
Follow-up scheduling by voice
Event management by voice
SOI management & daily priorities
No dashboard. No typing. Use the Dale iOS app.
$649/mo

Illustrative monthly estimates for the tools listed. Actual costs vary. Dale supplements an ISA; it does not replace one.

Dale pays for itself if it saves one relationship you'd otherwise lose to silence. Breakeven is less than one extra closing a year.

Everything you need. Nothing you don't.

Voice-First CRM

Talk to Dale, skip the dashboard

SOI Management

"Who should I call today?"

DISC Profiling

Understand communication preferences

Daily Priorities

Know who matters today

SMS & Follow-Up

Drafts held for your approval

Event Management

Plan your next client gathering

Who Dale is for

Your relationships are your business.

Dale is built for relationship-driven solo agents and small team leads, typically earning $150K+ in gross commission income, whose business comes mostly from repeat clients and referrals.

A personal approach to growth.

If your business runs on purchased leads and cold calls, Dale isn’t the right fit. Dale helps you stay present with the people who already know and trust you.

Ready to never miss a follow-up again?

50 founding spots. Apply for yours.

Launching Q4 2026. Founding member rates for the first 50 agents.