Acceptable Use Policy

This Acceptable Use Policy ("AUP") governs your use of the Dale AI platform and services ("Services"). By using the Services, you agree to comply with this AUP. Dale AI reserves the right to update this AUP at any time. Capitalized terms not defined here have the meanings set forth in your Terms of Service.

1. Permitted Use

The Services are designed for licensed real estate professionals to manage client relationships, communicate with prospects and clients, and streamline their business operations. You may use the Services to:

• Manage contacts, leads, opportunities, and transactions through the CRM
• Make and receive phone calls, including AI-assisted voice conversations, with proper consent
• Send SMS/text messages and emails to clients and prospects with proper consent
• Record calls in compliance with applicable law
• Use AI features to qualify leads, schedule appointments, and manage follow-ups

2. Prohibited Uses

2.1 Illegal or Harmful Activity

• Violate any applicable law, regulation, or industry rule
• Engage in fraud, impersonation, or deceptive practices
• Harass, threaten, stalk, or intimidate any person
• Transmit malware, viruses, or other harmful code
• Facilitate money laundering, terrorist financing, or sanctions evasion

2.2 Unauthorized Communications

• Send unsolicited commercial messages (spam) via any channel — calls, texts, or emails
• Contact individuals on the National Do Not Call Registry or any applicable state DNC list without an applicable exemption
• Use auto-dialed or prerecorded/artificial voice calls or texts without prior express written consent as required by the Telephone Consumer Protection Act (TCPA) and applicable FCC rules
• Spoof, falsify, or manipulate caller ID or sender information
• Send commercial email without a functioning unsubscribe mechanism or in violation of CAN-SPAM Act requirements
• Exceed messaging volume limits or frequency caps set by Dale AI or by applicable carrier or platform policies

2.3 System Abuse

• Attempt to gain unauthorized access to the Services, other accounts, or any related systems or networks
• Reverse engineer, decompile, or disassemble any aspect of the Services
• Scrape, harvest, or extract data from the Services by automated means beyond permitted API use
• Use the Services to build a competing product or service
• Interfere with or disrupt the integrity or performance of the Services
• Share account credentials or allow unauthorized third parties to access your account
• Circumvent usage limits, rate limits, or security controls

2.4 Objectionable Content

• Transmit content that is defamatory, obscene, pornographic, or that promotes violence
• Distribute content that infringes any third party's intellectual property, privacy, or publicity rights
• Use the AI voice capabilities to generate deepfakes or misleading synthetic media
• Misrepresent AI-generated communications as human communications when disclosure is required by law

3. Communication Compliance

You are responsible for ensuring that all communications sent through or initiated by the Services — including those made by Dale AI's automated systems on your behalf — comply with all applicable laws.

3.1 TCPA and Telemarketing Rules

• You must obtain and maintain records of prior express written consent before using the Services to place autodialed or AI-voice calls or send automated text messages to any person
• You must honor opt-out and do-not-call requests promptly, and no later than within the timeframes required by law
• You must maintain an internal do-not-call list and scrub against the National DNC Registry as required
• You must comply with calling-time restrictions (no calls before 8:00 a.m. or after 9:00 p.m. in the called party's time zone, or stricter state requirements)
• You are responsible for compliance with any state-specific telemarketing registration, bonding, or disclosure requirements

3.2 CAN-SPAM and Email

• Commercial emails must include accurate header and sender information, a clear identification as advertising (where required), your valid physical postal address, and a functioning opt-out mechanism
• Opt-out requests must be honored within 10 business days

3.3 Call Recording

• You are solely responsible for complying with all applicable federal and state call recording and wiretapping laws, including obtaining consent from all parties where required by two-party (or all-party) consent states
• You must configure the Service's recording disclosure settings appropriately for your jurisdiction and provide any required disclosures or notifications before recording begins
• Dale AI does not provide legal advice regarding call recording compliance and makes no representation that any particular configuration satisfies the requirements of your jurisdiction

3.4 Consent Is Your Responsibility

Dale AI provides tools that initiate calls, send texts, and send emails on your behalf. The legal obligation to obtain, document, and retain valid consent rests with you, not with Dale AI. Dale AI does not verify that you have obtained the necessary consents.

4. Fair Housing Compliance

Real estate professionals using the Services must comply with the Fair Housing Act (42 U.S.C. § 3601 et seq.), state and local fair housing laws, and all related regulations. You may not use the Services to:

• Discriminate in the sale, rental, marketing, or financing of housing based on race, color, religion, sex (including gender identity and sexual orientation), national origin, familial status, disability, or any other protected class under applicable law
• Target, exclude, or steer prospects or clients based on any protected characteristic
• Configure AI prompts, lead qualification criteria, or communication workflows in a manner that results in discriminatory treatment or disparate impact
• Generate or distribute advertising or communications that indicate a preference, limitation, or discrimination based on a protected class

You are responsible for ensuring that your use of AI-powered features — including automated lead scoring, call scripting, and follow-up prioritization — does not produce discriminatory outcomes.

5. Data Use and Privacy

• You must comply with all applicable data protection and privacy laws when collecting, storing, and processing personal information through the Services
• You may not use the Services to collect personal information from individuals without appropriate notice and, where required, consent
• You may not sell or share personal data obtained through the Services in violation of applicable privacy laws, including the California Consumer Privacy Act (CCPA) where applicable
• You must handle any data exported from the Services in accordance with your obligations under applicable law and your privacy policy

6. Enforcement and Consequences

Dale AI monitors use of the Services for compliance with this AUP. If we determine, in our sole discretion, that you have violated this AUP, we may take one or more of the following actions, with or without prior notice:

• Issue a warning and require corrective action within a specified timeframe
• Suspend or restrict your access to the Services, in whole or in part
• Permanently terminate your account
• Remove or disable offending content
• Report violations to law enforcement or regulatory authorities as required or appropriate

Repeated or severe violations may result in immediate termination without prior warning. Suspension or termination for AUP violations does not relieve you of your payment obligations under your agreement with Dale AI.

7. Reporting Violations

If you become aware of any violation of this AUP, please report it to compliance@dale.app.

8. Questions

For questions about this AUP, contact us at legal@dale.app.